3/21 PledgeThank you so much for helping us spread the word about the 3/21 Pledge!!!

This lil’ lady is the inspiration behind Ruby’s Rainbow! Click here to learn more about Ruby’s story and how Ruby’s Rainbow came to be!

Hi there! We’re so excited to launch another year of the 3/21 Pledge, and we’re SO grateful you’re joining us!!

The 3/21 Pledge is a fundraiser developed by Ruby’s Rainbow (that’s us!!) – a nonprofit organization dedicated to improving the lives of adult students with Down syndrome by helping them achieve their dreams of higher education and independence! The 3/21 Pledge is our biggest fundraiser of the year. Last year, the Pledge raised over $600,000 thanks to the support of this unbelievably awesome community!!

Here’s how to take the 3/21 Pledge!!!

  1. Visit 321Pledge.org and donate just $21 (or more!).
  2. Pledge to be kind to peeps of all abilities.
  3. Ask three friends to do the same.

That’s it!! Easy-peasy!!!

Once you’ve taken the Pledge, feel free to share this badge to encourage others to do the same, or any of the other awesome images and content below!

Also note that you should share your own personal 3/21 Pledge Share link that is emailed to you after you donate – this will allow you to see the impact you and your followers are making together! AND if you and your network raise $3,000 or more together, Ruby’s Rainbow will grant a scholarship award in your honor this summer (or in honor of your loved one who’s rockin’ that extra chromosome)!!

We Created This Brief as a One-Stop Shop to Help You Create Posts and Spread the Word!

Aidan plays drums in the Villanova University band!

The theme of this year’s 3/21 Pledge is all about There Is More!! The message that “There Is More” reminds us to meet challenges with resilience and embrace change with optimism…to trust that each transition will open doors to new opportunities and experiences. There are so many possibilities waiting for us – some we can’t even imagine! That’s why we believe in facing each chapter with courage, knowing there is more around every corner: more joy, more light, more hope, and always more excitement for the future!!

Every day we see our scholarship recipients fulfilling their amazing potential, and this March, we want to spread their light to inspire others!

In addition to raising awareness about our mission and our Rockin’ Recipients, our goal for this year’s 3/21 Pledge is to raise $700,000 in donations by March 21!!

Here are a few need-to-knows about posting!

Brittany graduated from Clemson University’s ClemsonLIFE program!

When should you post?

Anytime from March 7–March 21, 2024! (March 21 is World Down Syndrome Day and the culmination of our 3/21 Pledge fundraiser!)

Where should you post?

Instagram and/or Facebook

Who should you tag/hashtag?

@rubysrainbow, #RubysRainbow, #321Pledge, #WorldDownSyndromeDay, #WDSD

What should you post?

Feel free to use any of our images on this page or from our Photos page, along with text from our sample posts below! We also hope you’ll also feel free to tweak as needed and add your own story! For example, it’s great to include why it means so much to you to support students with Down syndrome in reaching their dreams of higher education and independence!!

Last year, Ruby was a guest on the Today Show—you can also share this video of her awesome chat with Al Roker!!

Static Feed Sample Post #1

I’m joining @rubysrainbow in taking the 3/21 Pledge to help make dreams of higher education a reality for students with Down syndrome!! I’m tagging [@ 3 friends] to join me!

#321Pledge #RubysRainbow #WDSD #WorldDownSyndromeDay

[Samantha, pictured above, graduated from the University of Colorado–Colorado Springs!]

Static Feed Sample Post #2

This #WDSD, I’m taking the 3/21 Pledge to support @rubysrainbow in helping people rockin’ that extra chromosome go for their dreams of higher education and independence!! Will you take the pledge with me to support college students with Down syndrome?

#321Pledge #RubysRainbow #WDSD #WorldDownSyndromeDay

[Trever, pictured above, is a freshman living in the dorms at Ferris State University!]

Stories Sample Post #1

Who’s with me in taking the @rubysrainbow 3/21 Pledge to make college dreams come true for students with Down syndrome? [link to 321pledge.org]

Take the pledge and then share this to your stories!

Stories Sample Post #2

Let’s celebrate folks with Down syndrome this #WorldDownSyndromeDay by pledging to support @rubysrainbow and their mission to support students with Down syndrome in achieving their dreams of higher education and independence! [link to 321pledge.org]

Questions? Text or email Liz at 512-879-7801 or liz@rubyrainbow.org!

THANK YOU for being part of our community! You’re helping someone with Down Syndrome reach their college dreams!! 🌈