Ruby's Rainbow is a 501(c)(3) non-profit org.

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Strategic Plan

At Ruby’s Rainbow, we believe in dreaming big, planning boldly, and always leading with love. Our Strategic Plan is our roadmap for growing impact and expanding opportunities for adults with Down syndrome—year after year, from big dreams to even brighter futures. This plan reflects the goals that guide our hearts, the strategies that shape our work, and the spark we see in every future we’re helping to build.

Vision

We envision a world that celebrates people with Down syndrome and empowers them to reach their fullest potential– a world that supports acceptance, inclusion, and access to higher education for people of ALL abilities.

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Mission

Ruby’s Rainbow is dedicated to the higher education of adults with Down syndrome. We award scholarships, encourage and support our recipients, and spread awareness of their capabilities.

Fundraise-for-Mission-Operations

Our Core Values

At Ruby’s Rainbow, we want to make a positive impact in everything we do. Our six core values drive our every action and decision.

Kindness

We believe everyone in the world is deserving of love, respect, and compassion, and we see kindness as the key to a brighter world for all.
kindness

Integrity

We believe in being truthful, decent human beings who consistently do the right thing. We honor the trust placed in our organization by our scholarship recipients, donors, and volunteers by handling their generous investments with care.
integrity

Education

We believe all people are lifelong learners and everyone deserves access to education. We are committed to bringing awareness of these core beliefs to the broader community.
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Community

We believe community is one of our most powerful assets and that the best things come from pulling together. The power of community can collapse barriers and change the world.
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Inspiration

We believe every person has worth and should be valued in their community.
inclusion

Inspiration

We believe showing the world what’s possible brings hope and creates opportunities.
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2027 Goals: Impact Statement

We will expand operational capacity and deepen our storytelling to raise awareness and increase donors and followers by 25%. As a result, at least 250 individuals will apply for a Ruby’s Rainbow scholarship each year, and our funds raised will enable $800,000 in scholarships to be granted annually. By 2027, the number of scholarships granted will reach 1400 in total since
starting this incredible journey, impacting the lives of people with Down syndrome across the nation!

Focus Areas

Raise Awareness & Tell Compelling Stories

Broaden our reach to more people outside the Down syndrome community and continue showing the worth of ALL people with Down syndrome through storytelling that incorporates new stories and perspectives.

raise-awareness

Fundraise for Mission & Operations

Connect with larger individual and corporate donors and sponsors while maintaining our grassroots community of supporters to bring in more funds to serve our mission.

Fundraise-for-Mission-Operations

Grant Scholarships

Granting more and increasing scholarship amounts over time to reach more applicants and increase impact.

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Build Operational Capacity

Implement organizational efficiencies to become more data-driven and operationally sustainable.

Build-Operational-Capacity

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