Liz Plachta
(Ruby’s mama)
Liz@rubysrainbow.org
512-879-7801
2019
$283,500
raised
81
scholarships
granted
2020
$276,000
raised
81
scholarships
granted
2021
$460,000
raised
92
scholarships
granted
2022
$470,000
raised
119
scholarships
granted
These totals were predominantly reached in increments of just $21! We love to say that “every little bit counts”…and the 3/21 Pledge totals each year are proof that we truly can make a difference when we all come together! We’d like to make an even BIGGER difference this year!!
How Does the Pledge Work?
There are three simple steps to taking the 3/21 Pledge:
– Donate $21 (or any amount)
– Pledge to be kind and considerate to people of all abilities
– Ask three friends to do the same
Each donor receives a unique donor URL to share with their networks. Each donor also has a unique Impact page on the 321Pledge.org site where they can watch their original donation grow in real-time, as friends and family members donate under them! As the donations come in, the rings of the rainbow expand and the donor is able to visualize their impact. It’s such a great and inspiring thing to see!
Each donor receives a unique donor URL to share with their networks. Each donor also has a unique Impact page on the 321Pledge.org site where they can watch their original donation grow in real-time, as friends and family members donate under them! As the donations come in, the rings of the rainbow expand and the donor is able to visualize their impact. It’s such a great and inspiring thing to see!
Each donor is given a unique URL for sharing to their networks. Fundraising is gamified through a donor watching their network grow. As the network grows, the rings of the rainbow expand and the donor is able to visualize their impact.
Why Would I Want to Be a Part of the 3/21 Pledge?
Besides that warm and fuzzy feeling you get from helping someone rockin’ that extra chromosome achieve their dream of college and independence?
This is an amazing opportunity to gain exposure for your product or business while building a sense of community and genuinely helping others. We have thousands of donors, supporters and followers on social media who are actively engaged with our mission and are fiercely loyal, so partnering with Ruby’s Rainbow means gaining a whole new family of amazing peeps!
Ours truly is a magical, diverse and unique community!!
We can offer:
• Exposure through shout-outs, tagging and promoting of your business during the 3/21 Pledge, on social media and through email campaigns, by Ruby’s Rainbow, Kelle Hampton and the RR Network – all geared toward encouraging people to donate during your sponsored time period
• Inclusion of your business’s information, product, website or services on the donation receipt for the sponsored time period
• Inclusion in our event recap and thank-you campaigns (social/email)
We can offer:
• Exposure through shout-outs, tagging and promoting of your business during the 3/21 Pledge, via social media and email campaigns, by Ruby’s Rainbow, Kelle Hampton and the RR Network, all geared toward encouraging people to donate during your sponsored time period
• Inclusion of your business’s information, product, website or services on the donation receipt for the sponsored time period
• Inclusion in our event recap and thank you campaigns (social/email)
Combined reach of almost 300,000 loyal and engaged followers!
Sponsorship Opportunities
Please review the sponsorship opportunities to see how we can rock the 3/21 Pledge together this year! Note: our 3/21 Pledge Campaign runs from March 7 through March 21 each year (3/21 – World Down Syndrome Day!!).
Campaign Sponsors
The daily matching partner is an organization who will match all donations for a single day of the Pledge, specifically our first and last days of the event. These are the days of the highest online engagement and pledge activity and thereby give the most exposure.
Become a Friend of Ruby’s Rainbow
Want to build a culture of giving and caring within your business? This is a great way to boost morale and bring your work family together for an amazing cause! You’ll be given your own 321Pledge.org link to share with your work family so you can watch it grow together, letting them know that each donation will be matched by the company!
Anyone can do this, but to get our Friend Of Ruby’s perks, you have to set a minimum of a $3,210 match or more.
For Sponsors guaranteeing $3,210 or more in donations, we will do the following throughout the 3/21 Pledge window:
• Banner Ad – 24 hours on 321pledge.org
• Company Logo included on all campaign THANK-YOU emails – day of sponsorship
• Shout-outs and links shared on all static and live social media content
• Video thank-you from a Rockin’ Recipient thanking your business for their support
• Commemorative plaque sent in honor of your generosity
Simply Donate!
Of course, we accept donations of ANY amount because it all comes together to make a HUGE difference in the lives of people with Down syndrome!! If you’d like to donate a flat amount in support of our cause, you can always visit our website or reach out to us directly! (Tax receipts provided for all donations!)
www.rubysrainbow.org/donate
For more information, to become a sponsor or make an in-kind donation please contact:
Liz Plachta, Founder and Executive Director at liz@rubysrainbow.org
We look forward to partnering with you!!
